Choosing a wedding florist – interview with Lisa D. Photography

We were recently asked by Lisa D. of Lisa D. Photography, an Arizona wedding and lifestyle photographer and client of ours, if she could chat with us for a blog post.  Without question, we said YES! We talked about the studio, being an Arizona wedding florist, and what brides should know when choosing a florist (or any vendor for that matter). Here are the highlights of our casual "interview."

Tell us a little bit about the studio? 

The studio opened in October of 2012 and this past wedding season we had the pleasure of being part of 30 couple's weddings (Lisa's included)! The entire team at the studio (6 of us) cater to the boutique bride who really cares about her wedding flowers!  We pride ourselves in our ability to build a relationship (friendship) with our clients throughout the entire process and this is critical because as far as we figure- we can't capture someone's vision if we don't know them!  Lisa experienced our level of dedication this past March when we did her wedding at the Firesky Resort in Scottsdale. And, as she'll tell you, "I can personally attest to this as Megan was my wedding florist this past spring and not only captured my vision but her creativity exceeded it and then some."

What advice do you give brides starting the planning process?

Meet your vendors in person -whenever possible.  I make sure to sit down with each of our clients and advise them that they should do the same with all of their vendors before making any decisions and hiring their team of professionals. I think you should choose vendors who can capture your style and quite simply, the ones that just get you! I cannot emphasize enough how super important it is that you feel comfortable with your team of wedding professionals! Start by looking at vendor portfolios and reviews, but keep in mind, most vendors will jump at the chance to do something different - artistically, creatively, or out of the box if you just give them the opportunity!

Another piece of advice we offered to Lisa and her clients about the planning process, specific to wedding flowers, was to keep an open mind and trust your florist! Just because you’ve never seen it done before doesn’t mean it’s not pretty or can't be done! Don't be afraid to let your designer take your vision to the next level - given a little bit of inspiration, and a good idea of your aesthetic most designers will know what you are looking for and be able to make it even better! And in the end, you will get something truly unique to your wedding. I get so excited when we get to do things that are different, things that you can't find all over the web, Pinterest, or in magazines!! During our initial meeting with clients we try to find out what makes each couple unique, what their interests are, and the overall style they are going for.  This allows us to be innovative in the floral designs for their big day!

How much should brides expect to spend on wedding flowers? 

Brides should expect to spend 10%-15% of their overall wedding budget for custom floral designs. This keeps everything in proportion - typically, larger weddings have more people in their wedding party and bigger guest lists, all of which equate to more flowers  - both personal and decor.  If that seems high, think of re-purposing aisle runners as centerpieces or entry table pieces as cake table decor, etc. Hydrangea is a great mass flower - most brides like it and it's great for filling space; however, Arizona brides need to keep in mind that hydrangea is super heat and water sensitive, meaning it will wilt easily out of water or in extreme heat. ((Not good for summer weddings))  Also, seasonal flowers will be slightly less expensive, but obviously have limited availability so if you are particular about a flower, keep that in mind when selecting your wedding date.

What can we expect to see this upcoming 2015 wedding season as far as Arizona Wedding Trends? 

Expect to see lots of foliage in bouquets and centerpieces  this Fall and into next Spring.  The garden or meadow look is really catching on it's gorgeous - from tablescapes of greenery to the look of fresh picked flowers - it's everywhere! Already, we have been using a lot more novelty greenery and premium foliage to create textural garden pieces!We love using Kale (so much we did our first blog post on it) - it's unique and becoming a popular trend in wedding florals. Along the same lines, textures are going to be big this season! Bouquets are loosening up - more tetures and negative space versus the tight compact bouquets we are used to seeing. Also (and don't be afraid) cascading or waterfall bouquets are making a huge comeback! Lastly, Radiant Orchid was the 2014 Pantone Color of the Year so we expect to see a lot purple the upcoming season.

What is YOUR favorite flower?

Oh! That's a tough one, but I'd have to say that I love Lily of the Valley! It was one of the first flowers I picked as a child from my Grandmother's garden and it's just so delicate, dainty, and sweet. I remember just falling in love with the smell and being amazed that something so very tiny could be so overwhelmingly amazing.

Besides weddings, what else is the studio up to?

Right now we are working on a few concept and stylized shoots that will be happening later this Fall - which are always fun and exciting!  We have partnered with H.Bloom - a luxury floral subscription service, to work with corporate and residential clients. There are always parties (baby showers, anniversaries, corporate functions) that we create floral designs for. And most recently, we started collaborating with a group of professionals - Lisa d. Photography included, on The Urban Wedding Project, contact either of us for more information! Lisa d. Photography 480-221-5636

Photos of Megan Carollo and Flower Bar were taken by Lisa D. Flader of Lisa d. Photography | | all images are property of Lisa D. Photography.